Document<\/title> \n <\/head>\n\n <style>\n * {\n margin: 0;\n padding: 0;\n box-sizing: border-box;\n font-family: \"Segoe UI\", Tahoma, Geneva, Verdana, sans-serif;\n scroll-behavior: smooth;\n text-align: left;\n }\n\n a {\n text-decoration: none;\n color: black;\n }\n\n .book li{\n flex-direction: column;\n }\n\n li {\n margin: 10px auto;\n list-style: none;\n display: flex;\n width: 100%;\n align-items: center;\n justify-content: space-between;\n }\n\n .page {\n font-size: 24px;\n line-height: 30px;\n }\n\n .topic-content-heading {\n font-size: 18px;\n line-height: 30px;\n }\n\n .topic-page {\n font-size: 18px;\n line-height: 30px;\n }\n\n .chapter-name-content {\n font-size: 24px;\n line-height: 30px;\n font-weight: 600;\n }\n .table-of-content {\n width: 100%;\n padding: 20px;\n margin: 50px auto;\n text-align: center;\n }\n .chap-content {\n margin: 20px 0;\n }\n .book {\n width: 100%;\n height: auto;\n margin: 50px auto;\n padding: 20px;\n }\n\n .chapter {\n display: flex;\n flex-direction: column;\n gap: 20px;\n }\n\n .chapter-heading {\n font-size: 40px;\n line-height: 50px;\n font-weight: 600;\n }\n\n .topic-heading {\n font-size: 30px;\n font-weight: 500;\n }\n\n .topic-content {\n width: 100%;\n display: flex;\n flex-direction: column;\n gap: 15px;\n }\n\n iframe {\n margin: 20px 0;\n }\n <\/style>\n <script>\n \/\/ Function to handle route changes\n \n function handleRoute() {\n var path = window.location.hash;\n \n if (path) {\n var sectionId = path.slice(2);\n var element = document.getElementById(sectionId);\n \n if (element) {\n element.scrollIntoView({ behavior: \"smooth\" });\n }\n }\n }\n \n window.addEventListener(\"hashchange\", handleRoute);\n \n window.addEventListener(\"load\", handleRoute);\n <\/script>\n\n <body>\n <section class=\"main\">\n <!DOCTYPE html>\n<html lang=\"en\">\n <head>\n <meta charset=\"UTF-8\" \/>\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" \/>\n <title>Document<\/title> \n <\/head>\n\n <style>\n * {\n margin: 0;\n padding: 0;\n box-sizing: border-box;\n font-family: \"Segoe UI\", Tahoma, Geneva, Verdana, sans-serif;\n scroll-behavior: smooth;\n text-align: left;\n }\n\n a {\n text-decoration: none;\n color: black;\n }\n\n .book li{\n flex-direction: column;\n }\n\n li {\n margin: 10px auto;\n list-style: none;\n display: flex;\n width: 100%;\n align-items: center;\n justify-content: space-between;\n }\n\n .page {\n font-size: 24px;\n line-height: 30px;\n }\n\n .topic-content-heading {\n font-size: 18px;\n line-height: 30px;\n }\n\n .topic-page {\n font-size: 18px;\n line-height: 30px;\n }\n\n .chapter-name-content {\n font-size: 24px;\n line-height: 30px;\n font-weight: 600;\n }\n .table-of-content {\n width: 100%;\n padding: 20px;\n margin: 50px auto;\n text-align: center;\n }\n .chap-content {\n margin: 20px 0;\n }\n .book {\n width: 100%;\n height: auto;\n margin: 50px auto;\n padding: 20px;\n }\n\n .chapter {\n display: flex;\n flex-direction: column;\n gap: 20px;\n }\n\n .chapter-heading {\n font-size: 40px;\n line-height: 50px;\n font-weight: 600;\n }\n\n .topic-heading {\n font-size: 30px;\n font-weight: 500;\n }\n\n .topic-content {\n width: 100%;\n display: flex;\n flex-direction: column;\n gap: 15px;\n }\n\n iframe {\n margin: 20px 0;\n }\n <\/style>\n <script>\n \/\/ Function to handle route changes\n \n function handleRoute() {\n var path = window.location.hash;\n \n if (path) {\n var sectionId = path.slice(2);\n var element = document.getElementById(sectionId);\n \n if (element) {\n element.scrollIntoView({ behavior: \"smooth\" });\n }\n }\n }\n \n window.addEventListener(\"hashchange\", handleRoute);\n \n window.addEventListener(\"load\", handleRoute);\n <\/script>\n\n <body>\n <section class=\"main\">\n \n \n <div>\n <p class=\"topic-heading\" id=\"negative-impact-on-business\">\n \n <\/p>\n <div class=\"topic-content\">\n <p>Negative Impact on Business Debt aging can have severe repercussions on the overall health and stability of\n a B2B business. In this subchapter, we will explore the various negative impacts that debt aging can have on\n businesses and why it is crucial to address these issues promptly.<\/p>\n <p>1. Cash Flow Constraints: Aging debt can significantly impact a business’s cash flow, as unpaid invoices\n tie up valuable resources that could be used for growth and investment. This lack of liquidity can hinder\n day-to-day operations, making it difficult to pay suppliers, meet payroll, or invest in new projects.<\/p>\n <p>2. Increased Bad Debt Expenses: The longer an invoice remains unpaid, the higher the likelihood of it\n turning into bad debt. Businesses must allocate resources to chase unpaid invoices, including hiring\n collection agencies or legal representation. These expenses can quickly add up, eating into profit margins\n and diverting funds from other critical areas.<\/p>\n <p>3. Strained Relationships with Customers: Unresolved debt can strain relationships with customers, leading\n to damaged trust and potential loss of future business. Late payments may indicate financial instability or\n poor management, creating doubts about the reliability and professionalism of the debtor. This negative\n perception can harm the business’s reputation and hinder future growth opportunities.<\/p>\n <p>4. Opportunity Cost: Focusing on debt collection distracts businesses from core activities such as sales,\n marketing, and innovation. Time and effort spent on tracking down late payments could be better utilized in\n pursuing new clients, improving products or services, or exploring new market opportunities. Ignoring aging\n debt can result in missed chances for growth and expansion.<\/p>\n <p>5. Increased Borrowing Costs: A business with a high level of debt aging may find it challenging to secure\n financing or loans at favorable terms. Lenders and creditors consider outstanding debts as a risk factor,\n potentially leading to higher interest rates or stricter borrowing conditions. This can further strain the\n company’s finances and limit its ability to invest in its operations.<\/p>\n <p>To mitigate these negative impacts, it is crucial for B2B business owners, CFOs, CEOs, office managers,\n controllers, and accounts receivable departments to act quickly when addressing aging debt. By partnering\n with a reputable collection agency like Debt Collectors International, businesses can ensure professional\n handling of the debt recovery process, protecting their cash flow, reputation, and future prospects.<\/p>\n <p>In the next subchapter, we will delve deeper into the importance of debt management and explore the various\n factors that can affect debt aging. Understanding these factors will enable businesses to proactively manage\n their receivables and minimize the negative impact of debt aging.<\/p>\n <p>Remember, acting quickly is the key to financial stability and long-term success in the B2B realm.<\/p>\n <p>For more information on how Debt Collectors International can assist you in debt recovery, visit <a\n href=\"http:\/\/www.debtcollectorsinternational.com\">www.debtcollectorsinternational.com<\/a> or call\n 855-930-4343.<\/p>\n <\/div>\n <\/div>\n <a\n href=\"http:\/\/www.debtcollectorsinternational.com\/quote\"\n style=\"font-size: 20px; text-align: center; color: red; font-weight: 600\"\n >For A FREE Collection Agency Quote call 855-930-4343 or CLICK HERE<\/a\n>\n\n\n \n \n <\/section> \n <iframe\n frameborder=\"0\"\n style=\"height: 800px; width: 99%; border: none; margin: 20px 0;\"\n src=\"https:\/\/forms.zohopublic.com\/pellino\/form\/ConstructionMaterialsSupplyandDistributionIndustry\/formperma\/a-E7GKwwND9J-Yc1L02HGHghmz58Fa-sFkHhiYNFWNs\"\n ><\/iframe>\n\n <script type=\"text\/javascript\">\n function ZFLead() {}\n ZFLead.utmPValObj = ZFLead.utmPValObj || {};\n\n ZFLead.utmPNameArr = new Array(\n \"utm_source\",\n \"utm_medium\",\n \"utm_campaign\",\n \"utm_term\",\n \"utm_content\",\n \"referrername\"\n );\n\n ZFLead.prototype.zfutm_getLeadVal = function (pName) {\n var qStr = \"\";\n try {\n qStr = window.top.location.search.substring(1);\n } catch (e) {\n qStr = \"\";\n }\n var pNameTemp = pName + \"=\";\n var pValue = \"\";\n if (typeof qStr !== \"undefined\" && qStr !== null && qStr.length > 0) {\n var begin = qStr.indexOf(pNameTemp);\n if (begin != -1) {\n begin = begin + pNameTemp.length;\n end = qStr.indexOf(\"&\", begin);\n if (end == -1) {\n end = qStr.length;\n }\n pValue = decodeURIComponent(qStr.substring(begin, end));\n }\n }\n if (pValue == undefined || pValue == \"\") {\n pValue = this.zfutm_gC(pName);\n }\n return pValue;\n };\n\n ZFLead.prototype.zfutm_sC = function (paramName, path, domain, secure) {\n var value = ZFLead.utmPValObj[paramName];\n if (typeof value !== \"undefined\" && value !== null) {\n var cookieStr = paramName + \"=\" + encodeURIComponent(value);\n var exdate = new Date();\n exdate.setDate(exdate.getDate() + 7);\n cookieStr += \"; 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text-align: center; color: red; font-weight: 600\"\n >For A FREE Collection Agency Quote call 855-930-4343 or CLICK HERE<\/a\n>\n\n <\/section>\n \n \n <iframe\n frameborder=\"0\"\n style=\"height: 800px; width: 99%; border: none; margin: 20px 0;\"\n src=\"https:\/\/forms.zohopublic.com\/pellino\/form\/ConstructionMaterialsSupplyandDistributionIndustry\/formperma\/a-E7GKwwND9J-Yc1L02HGHghmz58Fa-sFkHhiYNFWNs\"\n ><\/iframe>\n\n <script type=\"text\/javascript\">\n function ZFLead() {}\n ZFLead.utmPValObj = ZFLead.utmPValObj || {};\n\n ZFLead.utmPNameArr = new Array(\n \"utm_source\",\n \"utm_medium\",\n \"utm_campaign\",\n \"utm_term\",\n \"utm_content\",\n \"referrername\"\n );\n\n ZFLead.prototype.zfutm_getLeadVal = function (pName) {\n var qStr = \"\";\n try {\n qStr = window.top.location.search.substring(1);\n } catch (e) {\n qStr = \"\";\n }\n var pNameTemp = pName + \"=\";\n var pValue = \"\";\n if (typeof qStr !== \"undefined\" && qStr !== null && qStr.length > 0) {\n var begin = qStr.indexOf(pNameTemp);\n if (begin != -1) {\n begin = begin + pNameTemp.length;\n end = qStr.indexOf(\"&\", begin);\n if (end == -1) {\n end = qStr.length;\n }\n pValue = decodeURIComponent(qStr.substring(begin, end));\n }\n }\n if (pValue == undefined || pValue == \"\") {\n pValue = this.zfutm_gC(pName);\n }\n return pValue;\n };\n\n ZFLead.prototype.zfutm_sC = function (paramName, path, domain, secure) {\n var value = ZFLead.utmPValObj[paramName];\n if (typeof value !== \"undefined\" && value !== null) {\n var cookieStr = paramName + \"=\" + encodeURIComponent(value);\n var exdate = new Date();\n exdate.setDate(exdate.getDate() + 7);\n cookieStr += \"; 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In this subchapter, we will explore the various negative impacts that debt aging can have on businesses and why it is crucial to address these issues promptly. 1….<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-82","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>Negative impact on business - The Art of Debt Collection A Guide for Beauty and Personal Care Product Distributors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/debtcollectorusa.com\/negative-impact-on-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Negative impact on business - The Art of Debt Collection A Guide for Beauty and Personal Care Product Distributors\" \/>\n<meta property=\"og:description\" content=\"Document Document Negative Impact on Business Debt aging can have severe repercussions on the overall health and stability of a B2B business. 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{"id":82,"date":"2023-07-25T14:49:09","date_gmt":"2023-07-25T14:49:09","guid":{"rendered":"https:\/\/debtcollectorusa.com\/?page_id=82"},"modified":"2023-07-25T14:49:12","modified_gmt":"2023-07-25T14:49:12","slug":"negative-impact-on-business","status":"publish","type":"page","link":"https:\/\/debtcollectorusa.com\/negative-impact-on-business\/","title":{"rendered":"Negative impact on business"},"content":{"rendered":"\n\n\n \n \n \n Document<\/title> \n <\/head>\n\n <style>\n * {\n margin: 0;\n padding: 0;\n box-sizing: border-box;\n font-family: \"Segoe UI\", Tahoma, Geneva, Verdana, sans-serif;\n scroll-behavior: smooth;\n text-align: left;\n }\n\n a {\n text-decoration: none;\n color: black;\n }\n\n .book li{\n flex-direction: column;\n }\n\n li {\n margin: 10px auto;\n list-style: none;\n display: flex;\n width: 100%;\n align-items: center;\n justify-content: space-between;\n }\n\n .page {\n font-size: 24px;\n line-height: 30px;\n }\n\n .topic-content-heading {\n font-size: 18px;\n line-height: 30px;\n }\n\n .topic-page {\n font-size: 18px;\n line-height: 30px;\n }\n\n .chapter-name-content {\n font-size: 24px;\n line-height: 30px;\n font-weight: 600;\n }\n .table-of-content {\n width: 100%;\n padding: 20px;\n margin: 50px auto;\n text-align: center;\n }\n .chap-content {\n margin: 20px 0;\n }\n .book {\n width: 100%;\n height: auto;\n margin: 50px auto;\n padding: 20px;\n }\n\n .chapter {\n display: flex;\n flex-direction: column;\n gap: 20px;\n }\n\n .chapter-heading {\n font-size: 40px;\n line-height: 50px;\n font-weight: 600;\n }\n\n .topic-heading {\n font-size: 30px;\n font-weight: 500;\n }\n\n .topic-content {\n width: 100%;\n display: flex;\n flex-direction: column;\n gap: 15px;\n }\n\n iframe {\n margin: 20px 0;\n }\n <\/style>\n <script>\n \/\/ Function to handle route changes\n \n function handleRoute() {\n var path = window.location.hash;\n \n if (path) {\n var sectionId = path.slice(2);\n var element = document.getElementById(sectionId);\n \n if (element) {\n element.scrollIntoView({ behavior: \"smooth\" });\n }\n }\n }\n \n window.addEventListener(\"hashchange\", handleRoute);\n \n window.addEventListener(\"load\", handleRoute);\n <\/script>\n\n <body>\n <section class=\"main\">\n <!DOCTYPE html>\n<html lang=\"en\">\n <head>\n <meta charset=\"UTF-8\" \/>\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" \/>\n <title>Document<\/title> \n <\/head>\n\n <style>\n * {\n margin: 0;\n padding: 0;\n box-sizing: border-box;\n font-family: \"Segoe UI\", Tahoma, Geneva, Verdana, sans-serif;\n scroll-behavior: smooth;\n text-align: left;\n }\n\n a {\n text-decoration: none;\n color: black;\n }\n\n .book li{\n flex-direction: column;\n }\n\n li {\n margin: 10px auto;\n list-style: none;\n display: flex;\n width: 100%;\n align-items: center;\n justify-content: space-between;\n }\n\n .page {\n font-size: 24px;\n line-height: 30px;\n }\n\n .topic-content-heading {\n font-size: 18px;\n line-height: 30px;\n }\n\n .topic-page {\n font-size: 18px;\n line-height: 30px;\n }\n\n .chapter-name-content {\n font-size: 24px;\n line-height: 30px;\n font-weight: 600;\n }\n .table-of-content {\n width: 100%;\n padding: 20px;\n margin: 50px auto;\n text-align: center;\n }\n .chap-content {\n margin: 20px 0;\n }\n .book {\n width: 100%;\n height: auto;\n margin: 50px auto;\n padding: 20px;\n }\n\n .chapter {\n display: flex;\n flex-direction: column;\n gap: 20px;\n }\n\n .chapter-heading {\n font-size: 40px;\n line-height: 50px;\n font-weight: 600;\n }\n\n .topic-heading {\n font-size: 30px;\n font-weight: 500;\n }\n\n .topic-content {\n width: 100%;\n display: flex;\n flex-direction: column;\n gap: 15px;\n }\n\n iframe {\n margin: 20px 0;\n }\n <\/style>\n <script>\n \/\/ Function to handle route changes\n \n function handleRoute() {\n var path = window.location.hash;\n \n if (path) {\n var sectionId = path.slice(2);\n var element = document.getElementById(sectionId);\n \n if (element) {\n element.scrollIntoView({ behavior: \"smooth\" });\n }\n }\n }\n \n window.addEventListener(\"hashchange\", handleRoute);\n \n window.addEventListener(\"load\", handleRoute);\n <\/script>\n\n <body>\n <section class=\"main\">\n \n \n <div>\n <p class=\"topic-heading\" id=\"negative-impact-on-business\">\n \n <\/p>\n <div class=\"topic-content\">\n <p>Negative Impact on Business Debt aging can have severe repercussions on the overall health and stability of\n a B2B business. In this subchapter, we will explore the various negative impacts that debt aging can have on\n businesses and why it is crucial to address these issues promptly.<\/p>\n <p>1. Cash Flow Constraints: Aging debt can significantly impact a business’s cash flow, as unpaid invoices\n tie up valuable resources that could be used for growth and investment. This lack of liquidity can hinder\n day-to-day operations, making it difficult to pay suppliers, meet payroll, or invest in new projects.<\/p>\n <p>2. Increased Bad Debt Expenses: The longer an invoice remains unpaid, the higher the likelihood of it\n turning into bad debt. Businesses must allocate resources to chase unpaid invoices, including hiring\n collection agencies or legal representation. These expenses can quickly add up, eating into profit margins\n and diverting funds from other critical areas.<\/p>\n <p>3. Strained Relationships with Customers: Unresolved debt can strain relationships with customers, leading\n to damaged trust and potential loss of future business. Late payments may indicate financial instability or\n poor management, creating doubts about the reliability and professionalism of the debtor. This negative\n perception can harm the business’s reputation and hinder future growth opportunities.<\/p>\n <p>4. Opportunity Cost: Focusing on debt collection distracts businesses from core activities such as sales,\n marketing, and innovation. Time and effort spent on tracking down late payments could be better utilized in\n pursuing new clients, improving products or services, or exploring new market opportunities. Ignoring aging\n debt can result in missed chances for growth and expansion.<\/p>\n <p>5. Increased Borrowing Costs: A business with a high level of debt aging may find it challenging to secure\n financing or loans at favorable terms. Lenders and creditors consider outstanding debts as a risk factor,\n potentially leading to higher interest rates or stricter borrowing conditions. This can further strain the\n company’s finances and limit its ability to invest in its operations.<\/p>\n <p>To mitigate these negative impacts, it is crucial for B2B business owners, CFOs, CEOs, office managers,\n controllers, and accounts receivable departments to act quickly when addressing aging debt. By partnering\n with a reputable collection agency like Debt Collectors International, businesses can ensure professional\n handling of the debt recovery process, protecting their cash flow, reputation, and future prospects.<\/p>\n <p>In the next subchapter, we will delve deeper into the importance of debt management and explore the various\n factors that can affect debt aging. Understanding these factors will enable businesses to proactively manage\n their receivables and minimize the negative impact of debt aging.<\/p>\n <p>Remember, acting quickly is the key to financial stability and long-term success in the B2B realm.<\/p>\n <p>For more information on how Debt Collectors International can assist you in debt recovery, visit <a\n href=\"http:\/\/www.debtcollectorsinternational.com\">www.debtcollectorsinternational.com<\/a> or call\n 855-930-4343.<\/p>\n <\/div>\n <\/div>\n <a\n href=\"http:\/\/www.debtcollectorsinternational.com\/quote\"\n style=\"font-size: 20px; text-align: center; color: red; font-weight: 600\"\n >For A FREE Collection Agency Quote call 855-930-4343 or CLICK HERE<\/a\n>\n\n\n \n \n <\/section> \n <iframe\n frameborder=\"0\"\n style=\"height: 800px; width: 99%; border: none; margin: 20px 0;\"\n src=\"https:\/\/forms.zohopublic.com\/pellino\/form\/ConstructionMaterialsSupplyandDistributionIndustry\/formperma\/a-E7GKwwND9J-Yc1L02HGHghmz58Fa-sFkHhiYNFWNs\"\n ><\/iframe>\n\n <script type=\"text\/javascript\">\n function ZFLead() {}\n ZFLead.utmPValObj = ZFLead.utmPValObj || {};\n\n ZFLead.utmPNameArr = new Array(\n \"utm_source\",\n \"utm_medium\",\n \"utm_campaign\",\n \"utm_term\",\n \"utm_content\",\n \"referrername\"\n );\n\n ZFLead.prototype.zfutm_getLeadVal = function (pName) {\n var qStr = \"\";\n try {\n qStr = window.top.location.search.substring(1);\n } catch (e) {\n qStr = \"\";\n }\n var pNameTemp = pName + \"=\";\n var pValue = \"\";\n if (typeof qStr !== \"undefined\" && qStr !== null && qStr.length > 0) {\n var begin = qStr.indexOf(pNameTemp);\n if (begin != -1) {\n begin = begin + pNameTemp.length;\n end = qStr.indexOf(\"&\", begin);\n if (end == -1) {\n end = qStr.length;\n }\n pValue = decodeURIComponent(qStr.substring(begin, end));\n }\n }\n if (pValue == undefined || pValue == \"\") {\n pValue = this.zfutm_gC(pName);\n }\n return pValue;\n };\n\n ZFLead.prototype.zfutm_sC = function (paramName, path, domain, secure) {\n var value = ZFLead.utmPValObj[paramName];\n if (typeof value !== \"undefined\" && value !== null) {\n var cookieStr = paramName + \"=\" + encodeURIComponent(value);\n var exdate = new Date();\n exdate.setDate(exdate.getDate() + 7);\n cookieStr += \"; 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text-align: center; color: red; font-weight: 600\"\n >For A FREE Collection Agency Quote call 855-930-4343 or CLICK HERE<\/a\n>\n\n <\/section>\n \n \n <iframe\n frameborder=\"0\"\n style=\"height: 800px; width: 99%; border: none; margin: 20px 0;\"\n src=\"https:\/\/forms.zohopublic.com\/pellino\/form\/ConstructionMaterialsSupplyandDistributionIndustry\/formperma\/a-E7GKwwND9J-Yc1L02HGHghmz58Fa-sFkHhiYNFWNs\"\n ><\/iframe>\n\n <script type=\"text\/javascript\">\n function ZFLead() {}\n ZFLead.utmPValObj = ZFLead.utmPValObj || {};\n\n ZFLead.utmPNameArr = new Array(\n \"utm_source\",\n \"utm_medium\",\n \"utm_campaign\",\n \"utm_term\",\n \"utm_content\",\n \"referrername\"\n );\n\n ZFLead.prototype.zfutm_getLeadVal = function (pName) {\n var qStr = \"\";\n try {\n qStr = window.top.location.search.substring(1);\n } catch (e) {\n qStr = \"\";\n }\n var pNameTemp = pName + \"=\";\n var pValue = \"\";\n if (typeof qStr !== \"undefined\" && qStr !== null && qStr.length > 0) {\n var begin = qStr.indexOf(pNameTemp);\n if (begin != -1) {\n begin = begin + pNameTemp.length;\n end = qStr.indexOf(\"&\", begin);\n if (end == -1) {\n end = qStr.length;\n }\n pValue = decodeURIComponent(qStr.substring(begin, end));\n }\n }\n if (pValue == undefined || pValue == \"\") {\n pValue = this.zfutm_gC(pName);\n }\n return pValue;\n };\n\n ZFLead.prototype.zfutm_sC = function (paramName, path, domain, secure) {\n var value = ZFLead.utmPValObj[paramName];\n if (typeof value !== \"undefined\" && value !== null) {\n var cookieStr = paramName + \"=\" + encodeURIComponent(value);\n var exdate = new Date();\n exdate.setDate(exdate.getDate() + 7);\n cookieStr += \"; 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